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Marketing strategy

Whether you are a new business entrepreneur or you are a veteran business owner, whether you understand marketing strategy intuitively or have addressed it intellectually in the past, it is important to have another deep analysis of who and what is the target market you are approaching. Every business needs to promote their business, but it is important to have the marketing strategy, down and detailed, before even considering
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ASE update

Dear Friends, clients and future clients, Over the years we have enjoyed presenting our newsletter to you and are always happy to hear that you are enjoying the content. It has been a great pleasure for us to help so many of you with so many aspects of your business over the years in our focused meetings. We are reaching out to say that we have ‘covidly’ transitioned to
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INTERNET TECHNOLOGY IN BUSINESS

I remember the days when business life was simple, everything was manual and computers didn’t exist. In reality it was not that long ago. History indicates that in 1951 the first general purpose computer for businesses came into play. Since that time computers have evolved to be in every part of everyday life. IT used to be the glass house where nerds would write and test complicated programs based
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THE VALUE OF REFERRALS

If you could save both time and money in acquiring clients, would you be interested? And if this marketing strategy resulted in a higher retention rate of clients would you implement it? It’s known as ‘Referral Marketing’ or word of mouth marketing. Most businesses have not developed a formal referral system. An ad hoc approach is most frequently used and then abandoned because of lack luster results. According to
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NON-COMPETE AGREEMENTS… A NEW ONTARIO LEGISLATION

LEGISLATIVE CHANGES IN ONTARIO LIMIT THE USE OF NON-COMPETE PROVISIONS IN EMPLOYMENT AGREEMENTS The Province of Ontario has passed an amendment to the Employment Standards Act (ESA), effective December 2, 2021, which limits the use of non-compete clauses in employment agreements in the province. Historically non-compete clauses have been inserted by employers in employment contracts to attempt to prohibit a departing employee from engaging in a business in competition
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Do I need a Business partner?

In our ASE Advisory meetings we often come across this comment from businesses we advice. “I need a partner”. Sometimes so frustrated is the client, that I believe they simply seek an accomplice they can blame. Other times the comment is valid. Work load excessive; Skill sets missing; such partners fill gaps in resources such as complimentary skills, cash injection etc. I have also noticed the term ‘partner’ used
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De-risking the Technology Procurement Process

The digital ecosystem is here to help meet the potential and growth of your business. The process can better help manage and integrate the important parts of your business with IT technology software applications meant to help your business run more efficiently and knowledgably. IT strategy [information technology strategy] is a comprehensive plan that outlines how IT can be used to meet your growing business needs and how the
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HIRING POST-PANDEMIC

HIRING POST-PANDEMIC In our July 2021 newsletter we addressed ‘when is the right time to hire’. As a follow up that this letter discusses the ability to determine the revised staffing needs and how to proceed after to the pandemic hiatus. Analysis The ultimate need for any additional staffing, remains a very specific consideration for each business. One does not want to add overhead unnecessary considering how your business
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