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THE VALUE OF REFERRALS

If you could save both time and money in acquiring clients, would you be interested? And if this marketing strategy resulted in a higher retention rate of clients would you implement it? It’s known as ‘Referral Marketing’ or word of mouth marketing. Most businesses have not developed a formal referral system. An ad hoc approach is most frequently used and then abandoned because of lack luster results. According to
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NON-COMPETE AGREEMENTS… A NEW ONTARIO LEGISLATION

LEGISLATIVE CHANGES IN ONTARIO LIMIT THE USE OF NON-COMPETE PROVISIONS IN EMPLOYMENT AGREEMENTS The Province of Ontario has passed an amendment to the Employment Standards Act (ESA), effective December 2, 2021, which limits the use of non-compete clauses in employment agreements in the province. Historically non-compete clauses have been inserted by employers in employment contracts to attempt to prohibit a departing employee from engaging in a business in competition
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Do I need a Business partner?

In our ASE Advisory meetings we often come across this comment from businesses we advice. “I need a partner”. Sometimes so frustrated is the client, that I believe they simply seek an accomplice they can blame. Other times the comment is valid. Work load excessive; Skill sets missing; such partners fill gaps in resources such as complimentary skills, cash injection etc. I have also noticed the term ‘partner’ used
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De-risking the Technology Procurement Process

The digital ecosystem is here to help meet the potential and growth of your business. The process can better help manage and integrate the important parts of your business with IT technology software applications meant to help your business run more efficiently and knowledgably. IT strategy [information technology strategy] is a comprehensive plan that outlines how IT can be used to meet your growing business needs and how the
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HIRING POST-PANDEMIC

HIRING POST-PANDEMIC In our July 2021 newsletter we addressed ‘when is the right time to hire’. As a follow up that this letter discusses the ability to determine the revised staffing needs and how to proceed after to the pandemic hiatus. Analysis The ultimate need for any additional staffing, remains a very specific consideration for each business. One does not want to add overhead unnecessary considering how your business
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THE RIGHT TIME TO HIRE

THE RIGHT TIME TO HIRE Is your business so hectic that you can’t accept new orders or new clients? Or do you even have time to deliver what you’ve already promised? Should you expand the business but you just don’t have the time or energy? Do you just hate doing some parts of the business accounting maybe? Is it time for some work-life balance? If you answered yes to
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Better Customer Relations

Better Customer Relations What a year! We sincerely hope you have navigated well through the pandemic both personally and in business. Most of our clients seem to be faring well if not doing some very exciting transitioning and some, doing better now than ever. In all this and always, one thing remains a basic tenet of business…engaging with your customers. The future of business and in no small part
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Password Overload!

As technology begins to demand greater part of our lives, we are all in the process of constant learning, The pandemic has only enhanced our dependencies on technology. Passwords are ubiquitous. From signing into our Banks, investments accounts, e-Business transactions as well as routine emails and the essential APPS such as zoom. Passwords are also one of the frustrations of modern life. We all know that they are important
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