Business Plans/ Cashflow Statements
How to understand & prepare:
ASE [Associated Senior Executives] was founded in 1963 by an exceptional group of retired executives and entrepreneurs. Their goal was to give something back to the business community that helped make them successful. Since that time, ASE has helped hundreds of businesses improve sales growth, profit and operational efficiency. ASE Members volunteer their time, offering practical advice from their own experience leading successful businesses. We act as an honest sounding Board providing an oversight of your business – Not just WHAT to do but also show you HOW.
Gelanaz Hemati★★★★★
ASE is a brilliant group of professionals in one spot. I am so grateful to have meetings with them. In each meeting I receive authentic and thoughtful advice. Each feedback stands for years’ experience and practice. Meet them and most importantly take action upon their advice!
Arashk Momeni★★★★★
What a remarkable encounter. Imagine this: you have made a big success of your life and retired. In a cold, snowy winter day, you come to a place to dispense valuable business advice to a young entrepreneur like myself. That’s true commitment and the essence of giving back. (That’s this group ASE). Thank you for sharing valuable advice and I look forward to being back to discuss more.
Richard Lobbenberg★★★★★
I’ve been with ASE for years, and I have to give them credit for helping me with a lot of the major decisions I’ve made for my business. On top of that they’ve been a sounding board for everything I’ve done, and have been invaluable to me through good times as well as the rougher times. Thanks so much!
Jonathan Fruitman★★★★★
A fantastic group of people that provide a great deal of wisdom and advice. They’ll look for holes that you never knew you had and better yet, provide actionable suggestions to help you improve. Be willing to commit. The sessions improve as they learn more about your business.
Galaxy Plumbing Inc.★★★★★
The Associated Senior Executives have been vital to the growth of my buisness and the growth of myself as a business owner. I’m so very greatfull for the time and patience they give with a open heart!. I always look forward to every meeting we share. Thank you so very much!.
Dave Collings★★★★★
I visited A-S-E with a concept and no clear plan how make it a reality. They listened to me and 1 1/2 hours later, they turned my idea 180 degrees to something much more realistic and achievable. I had left with a clear plan of attack on how to achieve what I really wanted. Thank you very much. Looking forward to another meeting.
Sue “Sue Bruce Sanders” Sanders★★★★★
The service Shishir and his board are offering is invaluable to self-employed people. My husband has met with them several times and has received a lot of critical information that he needs to proceed with his succession planning.
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Graduated in UK with Building Economics, and moved to Canada in 1976.
After a short stint as a professional in the building Industry, he ventured out and founded a family run manufacturing company.
After 27 years of rapid growth and much success, he was able to sell and retire at an early age of 53.
The entrepreneurial business life of having worn many hats, gave him solid grounding in many aspects of running and managing a fast growing complex business, but even more important, a deeper understanding of human nature.
A lifelong learner, he now flourishes in a phase of ‘giving back’.
At ASE, he has been helping businesses find their success.
An active volunteer at Heart and Stroke Foundation, and a former Member of the Board
A Distinguished Toastmaster (a former Area Governor) and a well-known Public speaker
He has numerous Awards including his prided Sovereign Medal from the Governor General of Canada.
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Advisor
An accomplished corporate and commercial lawyer, Mary has more than 25 years of legal, regulatory and business experience with global medium and large organizations in technology, aerospace and consumer food industries and financial services. She employs a strategic, analytical and tactical approach in helping businesses achieve their short- and long-term goals.
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Employment History: Division Manager, IG Wealth Mgt – mentored 22 licensed financial planners
Financial Planner (J.M. WALLACE WEALTH MGT) 27 yrs
Held following designations; CFP, CLU, CHFC, TEP, CDFA
Personal Development: Former Member of WPO (Women’s Presidents Organization), a peer to
peer advisory board of successful 2nd stage women entrepreneurs
Member of WPONext
Long time student of Strategic Coach (mentoring program for entrepreneurs)
Personally coached by Dan Sullivan, founder
Volunteer Organizations: Former President of The Hunger Project (THP) Canada.
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Graduate of U of T Bachelors Honours Economics
Diverse business exp…..for 10 years…. President & CEO Can/USA transportation company after having helped build the company from a start-up stage………..initial working experience involved activity in Industrial Relations….collective bargaining……..COO of 2 large multi-office Canadian Law Firms with responsibility for all non-legal services, including Finance, IT., HR. & Office services include Leasing responsibilities.
Managing Director of large V.C., leveraged buy-out, company reviewing acquisitions, sales and the means to add value to existing investments.
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Graduate – University of Toronto.
CPA, CA – Ernst & Young
ICD.D – Institute of Corporate Directors (Toronto)
Past Director – Ceilings and Interior Systems Construction Association and Director/Chair on advisory boards of 3 CCPCs, plus several not-for-profit organizations.
As President and CEO of Decoustics Limited, grew company from about 40 staff when purchased to 240 overall (including acquisition of Swiss subsidiary) with sales growing from about $6 million to +$40 million
This significant growth required an ongoing focus with the various operating teams to address all the facets of running a successful company. Note – these are the hands-on challenges that every business leader faces, whether there are 2 employees or 2,000.
Through ASE – Look to share experience and insights on product/market development, HR/financing/legal issues – and how to help ASE’s client companies make money every year.
Completed successful (and tax-efficient) sale to public company based in Paris.
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Advisor
Hans spent 40 years working in the commercial steel building systems and building products industry in Canada, the United States and Europe. He held senior leadership positions including Managing Director and CEO of Butler Europe Limited; President and CEO of Lindab Incorporated and Managing Director and CEO of Astron Buildings S.A.
During his tenure at Butler Europe, Hans oversaw the restructuring of the Company, including establishing manufacturing in Hungary. Butler Europe was acquired by Lindab International A.B., a public company traded on the Nasdaq Stockholm Exchange.
In 2005 Lindab acquired Astron Buildings S.A., the European market leader in commercial building solutions. Hans led the merger of the two Building Systems Companies.
His Board and Advisory experience include Member of the Board of Butler Manufacturing Company (Canada) Limited; Board Member of Norton Edificios Industriales S.A., Bilbao, Spain and Member of Group Management, Lindab International AB, Båstad, Sweden.
Hans received his B.A.Sc., in Civil Engineering from the University of Waterloo and is a Registered Professional Engineer in the Province of Ontario.
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Bill brings to ASE clients over 30 years of senior leadership and CEO business experience in the retail (Footlocker, HDS-Retail, Hudson Bay) and wholesale distribution (TruServ Canada, RONA) segments. He has strong experience and track record of success in sales growth, product direction, supply chain, logistics, ecommerce, as well as business scaling and restructuring. Bill believes in entrepreneurship and was inducted into the Canadian Hardware and Housewares Hall of Fame (2024) and recognized as “Done as much as any person in the industry to provide services and support for independent dealers in Canada.”
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Since 1987, Jeff has led Winters Instruments, transforming it from a seven-person facility in central Canada into a global leader in industrial instrumentation. Today, Winters employs over 400 people, operates 8 regional offices, and manages 5 factories worldwide. The company produces more than 7 million units annually—including pressure gauges, thermometers, transmitters, and accessories—and is recognized as the world’s third-largest manufacturer of mechanical instrumentation. Growth has been driven primarily by organic expansion, supported by select acquisitions. Beyond Winters, Jeff contributes his expertise on various boards and is an active member of YPO, engaging with a global network of business leaders. Joined ASE in 2025.
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Advisor
Over a 30+ year career, has held various roles in sales, marketing and general management at General Mills, The Coca-Cola Company, Johnsonville Sausage, Medela AG and Bravado Designs Ltd. Has developed a passion for enabling consumer-driven companies to discover growth opportunities and build the capabilities required to scale to the next level of success. Broad experience leading businesses in consumer-packaged goods, medical devices, and apparel at industry leading companies. Strong working knowledge of retail markets, global supply chains and leading organizations through transition.
BA from Emory University and MBA from the University of Wisconsin, moved to Canada in 2014.
