HOW TO GET TESTIMONIALS
1. Ask in Person Ask your client, in person, for a testimonial when the work is done. Ask them to describe the problem, explain the solution, how it helped, and how it was to do business with you. Send a reminder if your client forgets. For credibility, it is best if the client’s personal / […]
GROWING YOUR BUSINESS ONLINE
Creating a strong online presence, as we all know, is critical for today’s small business. However, it is daunting to navigate through its unfamiliar terminology and complexities. The following is a simple roadmap that explains the key elements and how your online approach should fit together: Develop an outstanding website! This is the hub of everything. Make […]
Why Do I Need To Learn To Sell To Be Successful…
This is a question that is frequently raised in our ASE meetings. Whether in business or in life in general, I feel that ability to convince and persuade, is a most important differentiator between success and failure. We all inadvertently sell. Many conversations opinions and assessments we engage in, are selling statements. Some have opined […]
Marketing strategy
Whether you are a new business entrepreneur or you are a veteran business owner, whether you understand marketing strategy intuitively or have addressed it intellectually in the past, it is important to have another deep analysis of who and what is the target market you are approaching. Every business needs to promote their business, but […]
THE VALUE OF REFERRALS
If you could save both time and money in acquiring clients, would you be interested? And if this marketing strategy resulted in a higher retention rate of clients would you implement it? It’s known as ‘Referral Marketing’ or word of mouth marketing. Most businesses have not developed a formal referral system. An ad hoc approach […]
Better Customer Relations
Better Customer Relations What a year! We sincerely hope you have navigated well through the pandemic both personally and in business. Most of our clients seem to be faring well if not doing some very exciting transitioning and some, doing better now than ever. In all this and always, one thing remains a basic tenet […]
The Elevator Pitch
THE ELEVATOR PITCH In a previous newsletter [November, 2020] we discussed mission statements, vision statements and value statements. The importance of having each one of these statements is to create a clear and concise picture of what is the core essence of your business. With this front of mind awareness, you and your staff know […]
Developing Vision, Mission and Core -Value Statements
Developing Vision, Mission and Core -Value Statements -November2020 Newsletter To inspire an organization and bind it together with purpose and direction, business managements have developed purpose statements. They may be labeled differently in different institutions, however in this letter we will continue to call them by their most traditional names: Vision, Mission, and Value Statements. […]
Adapting to Covid
Our Story – Adapting to Covid 19 and future of ASE Covid has permanently changed our modern world. The Challenge is how do we, in business, react and change our own methods, habits, and activities to keep a sane, healthy, and financially solid life! In the short term, we were forced to focus on something […]
Looking forward after Covid19 – New strategy?
Looking Forward After Covid-19 (ASE NEWSLETTER MAY 2020) A New Business Strategy? Associated Senior Executives has a range of clientele from the sole entrepreneur to business owners and many with numerous employees. Although this material may be more for businesses with a number of employees, these same issues can be applied to big and small businesses in […]