HOW TO GET TESTIMONIALS
1. Ask in Person Ask your client, in person, for a testimonial when the work is done. Ask them to describe the problem, explain the solution, how it helped, and how it was to do business with you. Send a reminder if your client forgets. For credibility, it is best if the client’s personal / […]
GROWING YOUR BUSINESS ONLINE
Creating a strong online presence, as we all know, is critical for today’s small business. However, it is daunting to navigate through its unfamiliar terminology and complexities. The following is a simple roadmap that explains the key elements and how your online approach should fit together: Develop an outstanding website! This is the hub of everything. Make […]
Why Do I Need To Learn To Sell To Be Successful…
This is a question that is frequently raised in our ASE meetings. Whether in business or in life in general, I feel that ability to convince and persuade, is a most important differentiator between success and failure. We all inadvertently sell. Many conversations opinions and assessments we engage in, are selling statements. Some have opined […]
Marketing strategy
Whether you are a new business entrepreneur or you are a veteran business owner, whether you understand marketing strategy intuitively or have addressed it intellectually in the past, it is important to have another deep analysis of who and what is the target market you are approaching. Every business needs to promote their business, but […]
Better Customer Relations
Better Customer Relations What a year! We sincerely hope you have navigated well through the pandemic both personally and in business. Most of our clients seem to be faring well if not doing some very exciting transitioning and some, doing better now than ever. In all this and always, one thing remains a basic tenet […]
The Elevator Pitch
THE ELEVATOR PITCH In a previous newsletter [November, 2020] we discussed mission statements, vision statements and value statements. The importance of having each one of these statements is to create a clear and concise picture of what is the core essence of your business. With this front of mind awareness, you and your staff know […]
What will be the new reality?
‘WHAT WILL BE THE NEW REALITY?’ In this Covid -19 environment we are sure we have all have talked about what will be the ‘new normal’ [over Zoom no doubt]. No one of us can predict or assume what the new reality will be but, for certain, there will be a new reality. For business […]
Looking forward after Covid19 – New strategy?
Looking Forward After Covid-19 (ASE NEWSLETTER MAY 2020) A New Business Strategy? Associated Senior Executives has a range of clientele from the sole entrepreneur to business owners and many with numerous employees. Although this material may be more for businesses with a number of employees, these same issues can be applied to big and small businesses in […]
Value of seeking experienced mentors
Small Business and the 21st Century ……. business Face to Face Value of seeking experienced mentors There is an incredible paradox about the small business environment looking into 2020. In the past 20 years or so, much of the personal contact a business owner had with customers, suppliers or other businesses, has moved from ‘face to […]
Common issues that plague businesses
WHAT ARE COMMON ISSUES FACING SMALL BUSINESS OWNERS…? What do small business owners have to say are the hardest areas of being an owner-entrepreneur? The number of hours that has to be put in, to get the business moving forward [especially on start-up]. ‘Working in the business and on the business.’ Not having time to […]