HOW TO GET TESTIMONIALS
1. Ask in Person Ask your client, in person, for a testimonial when the work is done. Ask them to describe the problem, explain the solution, how it helped, and how it was to do business with you. Send a reminder if your client forgets. For credibility, it is best if the client’s personal / […]
GROWING YOUR BUSINESS ONLINE
Creating a strong online presence, as we all know, is critical for today’s small business. However, it is daunting to navigate through its unfamiliar terminology and complexities. The following is a simple roadmap that explains the key elements and how your online approach should fit together: Develop an outstanding website! This is the hub of everything. Make […]
The Importance of A Pro Forma Evaluation
Using a Pro Forma Financial Statement Your financial statements provide a snapshot of your business’s finances and performance at a point in time; they provide information on profit, cost of goods sold (COGS), expenses and earnings before interest expenses and taxes (EBIT) . The foundation for planning the future course of your business starts with your financial […]
Why Do I Need To Learn To Sell To Be Successful…
This is a question that is frequently raised in our ASE meetings. Whether in business or in life in general, I feel that ability to convince and persuade, is a most important differentiator between success and failure. We all inadvertently sell. Many conversations opinions and assessments we engage in, are selling statements. Some have opined […]
Marketing strategy
Whether you are a new business entrepreneur or you are a veteran business owner, whether you understand marketing strategy intuitively or have addressed it intellectually in the past, it is important to have another deep analysis of who and what is the target market you are approaching. Every business needs to promote their business, but […]
ASE update
Dear Friends, clients and future clients, Over the years we have enjoyed presenting our newsletter to you and are always happy to hear that you are enjoying the content. It has been a great pleasure for us to help so many of you with so many aspects of your business over the years in our […]
INTERNET TECHNOLOGY IN BUSINESS
I remember the days when business life was simple, everything was manual and computers didn’t exist. In reality it was not that long ago. History indicates that in 1951 the first general purpose computer for businesses came into play. Since that time computers have evolved to be in every part of everyday life. IT used […]
THE VALUE OF REFERRALS
If you could save both time and money in acquiring clients, would you be interested? And if this marketing strategy resulted in a higher retention rate of clients would you implement it? It’s known as ‘Referral Marketing’ or word of mouth marketing. Most businesses have not developed a formal referral system. An ad hoc approach […]
NON-COMPETE AGREEMENTS… A NEW ONTARIO LEGISLATION
LEGISLATIVE CHANGES IN ONTARIO LIMIT THE USE OF NON-COMPETE PROVISIONS IN EMPLOYMENT AGREEMENTS The Province of Ontario has passed an amendment to the Employment Standards Act (ESA), effective December 2, 2021, which limits the use of non-compete clauses in employment agreements in the province. Historically non-compete clauses have been inserted by employers in employment contracts […]
THE RIGHT TIME TO HIRE
THE RIGHT TIME TO HIRE Is your business so hectic that you can’t accept new orders or new clients? Or do you even have time to deliver what you’ve already promised? Should you expand the business but you just don’t have the time or energy? Do you just hate doing some parts of the business […]