HOW TO GET TESTIMONIALS
1. Ask in Person Ask your client, in person, for a testimonial when the work is done. Ask them to describe the problem, explain the solution, how it helped, and how it was to do business with you. Send a reminder if your client forgets. For credibility, it is best if the client’s personal / […]
Leadership – Part 2
In last month’s blog (Leadership – Part 1), I identified four key traits great leaders possess; Authenticity, Empathy, Vision, and Resilience. My source of reference is from the book ‘Great Ted Talks – Leadership’ by Harriet Minter. As with the previous blog, I have ended each section with questions so you use as a planning tool for guiding your business.. This […]
Leadership part 1
LEADERSHIP -Part 1 For this newsletter, I turned to ‘Great Ted Talks – Leadership’ by Harriet Minter. In it, I identified four key traits that great leaders possess; Authenticity, Empathy, Vision and Resilience. My suggestion is you treat this as a workbook and use it as a planning tool for your upcoming year. The questions […]
Why Do I Need To Learn To Sell To Be Successful…
This is a question that is frequently raised in our ASE meetings. Whether in business or in life in general, I feel that ability to convince and persuade, is a most important differentiator between success and failure. We all inadvertently sell. Many conversations opinions and assessments we engage in, are selling statements. Some have opined […]
Marketing strategy
Whether you are a new business entrepreneur or you are a veteran business owner, whether you understand marketing strategy intuitively or have addressed it intellectually in the past, it is important to have another deep analysis of who and what is the target market you are approaching. Every business needs to promote their business, but […]
THE VALUE OF REFERRALS
If you could save both time and money in acquiring clients, would you be interested? And if this marketing strategy resulted in a higher retention rate of clients would you implement it? It’s known as ‘Referral Marketing’ or word of mouth marketing. Most businesses have not developed a formal referral system. An ad hoc approach […]
Better Customer Relations
Better Customer Relations What a year! We sincerely hope you have navigated well through the pandemic both personally and in business. Most of our clients seem to be faring well if not doing some very exciting transitioning and some, doing better now than ever. In all this and always, one thing remains a basic tenet […]
The Elevator Pitch
THE ELEVATOR PITCH In a previous newsletter [November, 2020] we discussed mission statements, vision statements and value statements. The importance of having each one of these statements is to create a clear and concise picture of what is the core essence of your business. With this front of mind awareness, you and your staff know […]