WHY KNOW YOUR BREAK-EVEN POINT?
Navigating the Break-Even Point for Entrepreneurs For entrepreneurs, the idea of aiming for a break-even point might raise eyebrows. Isn’t the goal to make a profit, rather than just breaking even? It might sound like a setback or even a hint of failure. However, understanding the break-even point is a game-changer for your business decisions. At […]
HOW TO GET TESTIMONIALS
1. Ask in Person Ask your client, in person, for a testimonial when the work is done. Ask them to describe the problem, explain the solution, how it helped, and how it was to do business with you. Send a reminder if your client forgets. For credibility, it is best if the client’s personal / […]
GROWING YOUR BUSINESS ONLINE
Creating a strong online presence, as we all know, is critical for today’s small business. However, it is daunting to navigate through its unfamiliar terminology and complexities. The following is a simple roadmap that explains the key elements and how your online approach should fit together: Develop an outstanding website! This is the hub of everything. Make […]
Leadership – Part 2
In last month’s blog (Leadership – Part 1), I identified four key traits great leaders possess; Authenticity, Empathy, Vision, and Resilience. My source of reference is from the book ‘Great Ted Talks – Leadership’ by Harriet Minter. As with the previous blog, I have ended each section with questions so you use as a planning tool for guiding your business.. This […]
Leadership part 1
LEADERSHIP -Part 1 For this newsletter, I turned to ‘Great Ted Talks – Leadership’ by Harriet Minter. In it, I identified four key traits that great leaders possess; Authenticity, Empathy, Vision and Resilience. My suggestion is you treat this as a workbook and use it as a planning tool for your upcoming year. The questions […]
Why Do I Need To Learn To Sell To Be Successful…
This is a question that is frequently raised in our ASE meetings. Whether in business or in life in general, I feel that ability to convince and persuade, is a most important differentiator between success and failure. We all inadvertently sell. Many conversations opinions and assessments we engage in, are selling statements. Some have opined […]
Marketing strategy
Whether you are a new business entrepreneur or you are a veteran business owner, whether you understand marketing strategy intuitively or have addressed it intellectually in the past, it is important to have another deep analysis of who and what is the target market you are approaching. Every business needs to promote their business, but […]
ASE update
Dear Friends, clients and future clients, Over the years we have enjoyed presenting our newsletter to you and are always happy to hear that you are enjoying the content. It has been a great pleasure for us to help so many of you with so many aspects of your business over the years in our […]
THE VALUE OF REFERRALS
If you could save both time and money in acquiring clients, would you be interested? And if this marketing strategy resulted in a higher retention rate of clients would you implement it? It’s known as ‘Referral Marketing’ or word of mouth marketing. Most businesses have not developed a formal referral system. An ad hoc approach […]
Do I need a Business partner?
In our ASE Advisory meetings we often come across this comment from businesses we advice. “I need a partner”. Sometimes so frustrated is the client, that I believe they simply seek an accomplice they can blame. Other times the comment is valid. Work load excessive; Skill sets missing; such partners fill gaps in resources such […]