Leadership – Part 2

In last month’s blog (Leadership – Part 1), I identified four key traits great leaders possess; Authenticity, Empathy, Vision, and Resilience. My source of reference is from the book ‘Great Ted Talks – Leadership’ by Harriet Minter.  As with the previous blog, I have ended each section with questions so you use as a planning tool for guiding your business..  This […]

Leadership part 1

LEADERSHIP -Part 1 For this newsletter, I turned to ‘Great Ted Talks – Leadership’ by Harriet Minter. In it, I identified four key traits that great leaders possess; Authenticity, Empathy, Vision and Resilience. My suggestion is you treat this as a workbook and use it as a planning tool for your upcoming year. The questions […]

Why Do I Need To Learn To Sell To Be Successful…

This is a question that is frequently raised in our ASE meetings. Whether in business or in life in general, I feel that ability to convince and persuade, is a most important differentiator between success and failure. We all inadvertently sell. Many conversations opinions and assessments we engage in, are selling statements. Some have opined […]

THE VALUE OF REFERRALS

If you could save both time and money in acquiring clients, would you be interested? And if this marketing strategy resulted in a higher retention rate of clients would you implement it? It’s known as ‘Referral Marketing’ or word of mouth marketing. Most businesses have not developed a formal referral system. An ad hoc approach […]

HIRING POST-PANDEMIC

HIRING POST-PANDEMIC In our July 2021 newsletter we addressed ‘when is the right time to hire’. As a follow up that this letter discusses the ability to determine the revised staffing needs and how to proceed after to the pandemic hiatus. Analysis The ultimate need for any additional staffing, remains a very specific consideration for […]

Better Customer Relations

Better Customer Relations What a year! We sincerely hope you have navigated well through the pandemic both personally and in business. Most of our clients seem to be faring well if not doing some very exciting transitioning and some, doing better now than ever. In all this and always, one thing remains a basic tenet […]

The Elevator Pitch

THE ELEVATOR PITCH In a previous newsletter [November, 2020] we discussed mission statements, vision statements and value statements. The importance of having each one of these statements is to create a clear and concise picture of what is the core essence of your business. With this front of mind awareness, you and your staff know […]