BLOG

10-30_safe-shopping

GROWING YOUR BUSINESS ONLINE

Creating a strong online presence, as we all know, is critical for today’s small business. However, it is daunting to navigate through its unfamiliar terminology and complexities. The following is a simple roadmap that explains the key elements and how your online approach should fit together:  Develop an outstanding website!  This is the hub of everything. Make sure that it clearly embodies the experience you want your customers to have. Make sure
Read More
Pro Forma

The Importance of A Pro Forma Evaluation

Using a Pro Forma Financial Statement Your financial statements provide a snapshot of your business’s finances and performance at a point in time; they provide information on profit, cost of goods sold (COGS), expenses and earnings before interest expenses and taxes (EBIT) . The foundation for planning the future course of your business starts with your financial statements. To get a better sense as to how your business may perform in
Read More
empty_wooden_pier

When To Prepare For Selling A Business

A Succession Plan Although hard to imagine, someday you’ll want to, or need to, sell your business; maybe lack of interest or energy, age or unexpected failing health. You should start thinking about a sale from the day you incorporate. Having a succession plan is critical for an organized, orderly, successful sale. It creates certainty and relieves your stress. Things to think about. 1.    Who? Who do you sell your business
Read More
Advisory Board

The Benefits of An Advisory Board

This blog is relating a much appreciated testimonial from a successful client who has been with ASE for over twenty-seven years!   He has recounted well, his ups and downs and how the ASE team helped in supporting, advising, and guiding him and his business over those many years. It shows the importance for any business to have a sage, clear thinking and objective team in its corner. “I first got involved
Read More
Leadership

Leadership – Part 2

In last month’s blog (Leadership – Part 1), I identified four key traits great leaders possess; Authenticity, Empathy, Vision, and Resilience. My source of reference is from the book ‘Great Ted Talks – Leadership’ by Harriet Minter.  As with the previous blog, I have ended each section with questions so you use as a planning tool for guiding your business..  This blog addresses: Strategy, Collaboration, and Accountability. Strategy- Whether you have one employee or a team, as leader
Read More
Leadership

Leadership part 1

LEADERSHIP -Part 1 For this newsletter, I turned to ‘Great Ted Talks – Leadership’ by Harriet Minter. In it, I identified four key traits that great leaders possess; Authenticity, Empathy, Vision and Resilience. My suggestion is you treat this as a workbook and use it as a planning tool for your upcoming year. The questions following will guide you in this process. Some of you may be leading teams,
Read More
introverts

Why Do I Need To Learn To Sell To Be Successful…

This is a question that is frequently raised in our ASE meetings. Whether in business or in life in general, I feel that ability to convince and persuade, is a most important differentiator between success and failure. We all inadvertently sell. Many conversations opinions and assessments we engage in, are selling statements. Some have opined that the ability to communicate and connect is probably one of the most important
Read More
bright_color_abstract

Marketing strategy

Whether you are a new business entrepreneur or you are a veteran business owner, whether you understand marketing strategy intuitively or have addressed it intellectually in the past, it is important to have another deep analysis of who and what is the target market you are approaching. Every business needs to promote their business, but it is important to have the marketing strategy, down and detailed, before even considering
Read More

Recent Posts

Categories

Categories

Archives

Archives