Common issues that plague businesses
WHAT ARE COMMON ISSUES FACING SMALL BUSINESS OWNERS…? What do small business owners have to say are the hardest areas of being an owner-entrepreneur? The number of hours that has to be put in, to get the business moving forward [especially on start-up]. ‘Working in the business and on the business.’ Not having time to […]
The Benefits of an Advisory Board
Are you making the right decisions for your business? Are you on the most profitable path? What are your best options for success? What are your negative choices? Being in business can be lonely and exhausting. This is where a board of advisers not only becomes helpful but may be an essential part of the […]
Return on Marketing and Advertising
Return on Marketing and Advertising In this tough competitive time and media saturated marketplace coupled with savvy consumers, companies are looking at ways to maximize the return on their advertising dollar. In recent newsletters, we discussed percentage of budget to be spent on advertising as well as where to advertise. So you have decided on […]
MANAGING YOUR COMPANY’S GROSS MARGIN – ASE April 2019 Newsletter
PRICING MANAGEMENT Managing your company’s pricing process is vital to the success of your business. Declining gross margins generally indicate pricing problems and may lead to the ultimate failure of your company. The success of any business depends on several key factors including achieving consistent gross margin targets. How gross margin is adversely impacted by […]
When do you need ASE Advisory Services? (From our Nov 2018 Newsletter)
When does your business need help?
How to write a Marketing plan (from our Sept Newsletter)
How to write a marketing plan
Sales through Referrals from our July 2018 NEWSLETTER
Power of referrals – Business earned via ‘word of mouth’
The price challenge
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.106″ background_layout=”light”] What price should I use? Whether you are selling products or services, setting the right price structure is crucial to maximizing profits. Set the price too high and the competition will grab the business, set the price too low and you leave potential profits on the table. First, know the […]
Great MARKETING tips from Terry O’Reilly
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.106″ background_layout=”light”] A great marketing resource Ranging from creatively using humor, staying on message and aiming at the right audience , only some of the gems. Terry O’Reilly – Globe and Mail article. [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
Primary steps to a good elevator pitch
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.106″ background_layout=”light”] The elevator pitch Elevator pitch is an invitation to engage in areas of common interest, with the right target customer. Elevator pitch is not meant to ‘close a sale’, merely to initiate a beneficial conversation. It should be well practiced, brief and natural. Once a right target customer is identified:- […]