Category: Marketing

Looking forward after Covid19 – New strategy?

Looking Forward After Covid-19  (ASE NEWSLETTER MAY 2020) A New Business Strategy? Associated Senior Executives has a range of clientele from the sole entrepreneur to business owners and many with numerous employees. Although this material may be more for businesses with a number of employees, these same issues can be applied to big and small businesses in […]

Value of seeking experienced mentors

Small Business and the 21st Century ……. business Face to Face Value of seeking experienced mentors There is an incredible paradox about the small business environment looking into 2020. In the past 20 years or so, much of the personal contact a business owner had with customers, suppliers or other businesses, has moved from ‘face to […]

Common issues that plague businesses

WHAT ARE COMMON ISSUES FACING SMALL BUSINESS OWNERS…? What do small business owners have to say are the hardest areas of being an owner-entrepreneur? The number of hours that has to be put in, to get the business moving forward [especially on start-up]. ‘Working in the business and on the business.’ Not having time to […]

Making a difference

On the 9th of October, I had the privilege of addressing a group of some 20 immigrant business startups. This event, like so many others held for newcomers to Canada, was held by ‘Job Skills’, Markham. ‘Job Skills’ coaches, prepares and connects newcomers to job and business opportunities I acknowledge, with thanks, that this two […]

The Benefits of an Advisory Board

Are you making the right decisions for your business? Are you on the most profitable path? What are your best options for success? What are your negative choices? Being in business can be lonely and exhausting. This is where a board of advisers not only becomes helpful but may be an essential part of the […]

Return on Marketing and Advertising

Return on Marketing and Advertising In this tough competitive time and media saturated marketplace coupled with savvy consumers, companies are looking at ways to maximize the return on their advertising dollar. In recent newsletters, we discussed percentage of budget to be spent on advertising as well as where to advertise. So you have decided on […]

The 3 C’s of Opportunity

The 3 C’s of Opportunity in Business It is easy to visualize your passion as being a huge asset to your business. In many instances it is. However, it is essential that you realize your passion has to correlate with market needs. So many business fail to do this and end up disillusioned that being a ‘genius’ […]

What is SWOT Analysis?

SWOT ANALYSIS: ANALYZING YOUR BUSINESS – July 2019 ASE Newsletter  What is a SWOT Analysis? SWOT is a simple strategic planning technique that can help you identify what your business is doing well, what it needs to improve upon, where it needs to grow, and what could be its undoing. SWOT stands for Strengths, Weaknesses, […]