Marketing strategy
Whether you are a new business entrepreneur or you are a veteran business owner, whether you understand marketing strategy intuitively or have addressed it intellectually in the past, it is important to have another deep analysis of who and what is the target market you are approaching. Every business needs to promote their business, but […]
INTERNET TECHNOLOGY IN BUSINESS
I remember the days when business life was simple, everything was manual and computers didn’t exist. In reality it was not that long ago. History indicates that in 1951 the first general purpose computer for businesses came into play. Since that time computers have evolved to be in every part of everyday life. IT used […]
THE VALUE OF REFERRALS
If you could save both time and money in acquiring clients, would you be interested? And if this marketing strategy resulted in a higher retention rate of clients would you implement it? It’s known as ‘Referral Marketing’ or word of mouth marketing. Most businesses have not developed a formal referral system. An ad hoc approach […]
De-risking the Technology Procurement Process
The digital ecosystem is here to help meet the potential and growth of your business. The process can better help manage and integrate the important parts of your business with IT technology software applications meant to help your business run more efficiently and knowledgably. IT strategy [information technology strategy] is a comprehensive plan that outlines […]