Building Strong Customer Relations
Every entrepreneur should keep ‘front of mind’ that customers are not just good for your business, customers are your business! It is a given that your customers are the most important need of your business: without them you have no business. It follows then that fostering an excellent relationship with your customers is the means to success. Understand […]
Why Do I Need To Learn To Sell To Be Successful…
This is a question that is frequently raised in our ASE meetings. Whether in business or in life in general, I feel that ability to convince and persuade, is a most important differentiator between success and failure. We all inadvertently sell. Many conversations opinions and assessments we engage in, are selling statements. Some have opined […]
INTERNET TECHNOLOGY IN BUSINESS
I remember the days when business life was simple, everything was manual and computers didn’t exist. In reality it was not that long ago. History indicates that in 1951 the first general purpose computer for businesses came into play. Since that time computers have evolved to be in every part of everyday life. IT used […]
THE VALUE OF REFERRALS
If you could save both time and money in acquiring clients, would you be interested? And if this marketing strategy resulted in a higher retention rate of clients would you implement it? It’s known as ‘Referral Marketing’ or word of mouth marketing. Most businesses have not developed a formal referral system. An ad hoc approach […]