Marketing tips (from May 2018 Newsletter)

Marketing Branding your business is critical to growing your business. Find your elevator pitch for your business, your mission statement and use these to market your business, product, and/or services over and over again. Often outside graphic designers are needed for that just right look that brands you visually, to attract your customers’ attention. Stick […]

Basics of a simple “Business plan”

Business plan

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.106″ background_layout=”light”] Business plan A most important and underestimated aspect of a business plan is the authenticity and credibility of the principal. Before anyone ‘buys’ your business plan they have to ‘buy and believe’ in you. Business plans and details vary depending on your targeted reader. Adjust the plan based on who […]

The price challenge

Price challenge

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.106″ background_layout=”light”] What price should I use? Whether you are selling products or services, setting the right price structure is crucial to maximizing profits. Set the price too high and the competition will grab the business, set the price too low and you leave potential profits on the table. First, know the […]

The Power of Advertising

Advertising

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.106″ background_layout=”light”] Get the most out of your advertising budget Most small businesses shy away from paid advertising for the obvious reason; it is just too expensive. However, it is a well-known fact that advertising brings in business. ‘Front of mind’ is a well heeded mantra. Even previously happy customers may, in […]

Great MARKETING tips from Terry O’Reilly

Target customers

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.106″ background_layout=”light”] A great marketing resource Ranging from creatively using humor, staying on message and aiming at the right audience , only some of the gems. Terry O’Reilly – Globe and Mail article. [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]