CASH IS KING!

In most businesses, you should be evaluating profitability on a regular basis. This is an extremely important measure. However, equally important, and critical is evaluating cash flow! During a fiscal year, you would be looking at profitability weekly or monthly, but daily you should be looking at whether you are generating enough cash to keep all operations going. As an example, be […]

When To Prepare For Selling A Business

A Succession Plan Although hard to imagine, someday you’ll want to, or need to, sell your business; maybe lack of interest or energy, age or unexpected failing health. You should start thinking about a sale from the day you incorporate. Having a succession plan is critical for an organized, orderly, successful sale. It creates certainty and […]

The Benefits of An Advisory Board

This blog is relating a much appreciated testimonial from a successful client who has been with ASE for over twenty-seven years!   He has recounted well, his ups and downs and how the ASE team helped in supporting, advising, and guiding him and his business over those many years. It shows the importance for any business to have […]

Leadership – Part 2

In last month’s blog (Leadership – Part 1), I identified four key traits great leaders possess; Authenticity, Empathy, Vision, and Resilience. My source of reference is from the book ‘Great Ted Talks – Leadership’ by Harriet Minter.  As with the previous blog, I have ended each section with questions so you use as a planning tool for guiding your business..  This […]

Leadership part 1

LEADERSHIP -Part 1 For this newsletter, I turned to ‘Great Ted Talks – Leadership’ by Harriet Minter. In it, I identified four key traits that great leaders possess; Authenticity, Empathy, Vision and Resilience. My suggestion is you treat this as a workbook and use it as a planning tool for your upcoming year. The questions […]

Marketing strategy

Whether you are a new business entrepreneur or you are a veteran business owner, whether you understand marketing strategy intuitively or have addressed it intellectually in the past, it is important to have another deep analysis of who and what is the target market you are approaching. Every business needs to promote their business, but […]

ASE update

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Dear Friends, clients and future clients, Over the years we have enjoyed presenting our newsletter to you and are always happy to hear that you are enjoying the content. It has been a great pleasure for us to help so many of you with so many aspects of your business over the years in our […]

INTERNET TECHNOLOGY IN BUSINESS

I remember the days when business life was simple, everything was manual and computers didn’t exist. In reality it was not that long ago. History indicates that in 1951 the first general purpose computer for businesses came into play. Since that time computers have evolved to be in every part of everyday life. IT used […]

THE VALUE OF REFERRALS

If you could save both time and money in acquiring clients, would you be interested? And if this marketing strategy resulted in a higher retention rate of clients would you implement it? It’s known as ‘Referral Marketing’ or word of mouth marketing. Most businesses have not developed a formal referral system. An ad hoc approach […]

NON-COMPETE AGREEMENTS… A NEW ONTARIO LEGISLATION

LEGISLATIVE CHANGES IN ONTARIO LIMIT THE USE OF NON-COMPETE PROVISIONS IN EMPLOYMENT AGREEMENTS The Province of Ontario has passed an amendment to the Employment Standards Act (ESA), effective December 2, 2021, which limits the use of non-compete clauses in employment agreements in the province. Historically non-compete clauses have been inserted by employers in employment contracts […]