Return on Marketing and Advertising
Return on Marketing and Advertising In this tough competitive time and media saturated marketplace coupled with savvy consumers, companies are looking at ways to maximize the return on their advertising dollar. In recent newsletters, we discussed percentage of budget to be spent on advertising as well as where to advertise. So you have decided on […]
What is SWOT Analysis?
SWOT ANALYSIS: ANALYZING YOUR BUSINESS – July 2019 ASE Newsletter What is a SWOT Analysis? SWOT is a simple strategic planning technique that can help you identify what your business is doing well, what it needs to improve upon, where it needs to grow, and what could be its undoing. SWOT stands for Strengths, Weaknesses, […]
MANAGING YOUR COMPANY’S GROSS MARGIN – ASE April 2019 Newsletter
PRICING MANAGEMENT Managing your company’s pricing process is vital to the success of your business. Declining gross margins generally indicate pricing problems and may lead to the ultimate failure of your company. The success of any business depends on several key factors including achieving consistent gross margin targets. How gross margin is adversely impacted by […]
Exit Strategy for small business (from ASE March Newsletter)
Planning an Exit Strategy for Your Small Business
10 Tips for Better Small Business Bookkeeping
Importance of good book keeping, accounting and controls.
When do you need ASE Advisory Services? (From our Nov 2018 Newsletter)
When does your business need help?
How to write a Marketing plan (from our Sept Newsletter)
How to write a marketing plan
Financial Planning (from our August 2018 Newsletter)
Importance of being on top of your financial numbers
Sales through Referrals from our July 2018 NEWSLETTER
Power of referrals – Business earned via ‘word of mouth’
Getting family involved in business
Getting involved in Family Business