WHY KNOW YOUR BREAK-EVEN POINT?

Navigating the Break-Even Point for Entrepreneurs For entrepreneurs, the idea of aiming for a break-even point might raise eyebrows. Isn’t the goal to make a profit, rather than just breaking even? It might sound like a setback or even a hint of failure. However, understanding the break-even point is a game-changer for your business decisions. At […]

Six tips to better manage Cash flow

We meet so many businesses at ASE. One of their key worry … “running low on cash” Cash in the Bank (and/or availability of credit) is essential to keep the wheels of your business turning. Cash is needed to cover running costs (overheads, supplies, staff etc.) Then of course there is growth. So many get […]

GROWING YOUR BUSINESS ONLINE

Creating a strong online presence, as we all know, is critical for today’s small business. However, it is daunting to navigate through its unfamiliar terminology and complexities. The following is a simple roadmap that explains the key elements and how your online approach should fit together:  Develop an outstanding website!  This is the hub of everything. Make […]

When To Prepare For Selling A Business

A Succession Plan Although hard to imagine, someday you’ll want to, or need to, sell your business; maybe lack of interest or energy, age or unexpected failing health. You should start thinking about a sale from the day you incorporate. Having a succession plan is critical for an organized, orderly, successful sale. It creates certainty and […]

THE VALUE OF REFERRALS

If you could save both time and money in acquiring clients, would you be interested? And if this marketing strategy resulted in a higher retention rate of clients would you implement it? It’s known as ‘Referral Marketing’ or word of mouth marketing. Most businesses have not developed a formal referral system. An ad hoc approach […]

The Path to Recovery

The Path to Recovery A Summary of the January, 2021 the BDC MONTHLY NEWSLETTER for ASE Clients The BDC (Business Development Bank of Canada) publishes a monthly newsletter to help entrepreneurs stay informed of current economic conditions and the effect on their business. Our team at the Associated Senior Executives (ASE) thought it worthwhile to […]

What will be the new reality?

‘WHAT WILL BE THE NEW REALITY?’ In this Covid -19 environment we are sure we have all have talked about what will be the ‘new normal’ [over Zoom no doubt]. No one of us can predict or assume what the new reality will be but, for certain, there will be a new reality. For business […]

Making a difference

On the 9th of October, I had the privilege of addressing a group of some 20 immigrant business startups. This event, like so many others held for newcomers to Canada, was held by ‘Job Skills’, Markham. ‘Job Skills’ coaches, prepares and connects newcomers to job and business opportunities I acknowledge, with thanks, that this two […]