THE VALUE OF REFERRALS
If you could save both time and money in acquiring clients, would you be interested? And if this marketing strategy resulted in a higher retention rate of clients would you implement it? It’s known as ‘Referral Marketing’ or word of mouth marketing. Most businesses have not developed a formal referral system. An ad hoc approach […]
HIRING POST-PANDEMIC
HIRING POST-PANDEMIC In our July 2021 newsletter we addressed ‘when is the right time to hire’. As a follow up that this letter discusses the ability to determine the revised staffing needs and how to proceed after to the pandemic hiatus. Analysis The ultimate need for any additional staffing, remains a very specific consideration for […]
The Path to Recovery
The Path to Recovery A Summary of the January, 2021 the BDC MONTHLY NEWSLETTER for ASE Clients The BDC (Business Development Bank of Canada) publishes a monthly newsletter to help entrepreneurs stay informed of current economic conditions and the effect on their business. Our team at the Associated Senior Executives (ASE) thought it worthwhile to […]
Developing Vision, Mission and Core -Value Statements
Developing Vision, Mission and Core -Value Statements -November2020 Newsletter To inspire an organization and bind it together with purpose and direction, business managements have developed purpose statements. They may be labeled differently in different institutions, however in this letter we will continue to call them by their most traditional names: Vision, Mission, and Value Statements. […]
Adapting to Covid
Our Story – Adapting to Covid 19 and future of ASE Covid has permanently changed our modern world. The Challenge is how do we, in business, react and change our own methods, habits, and activities to keep a sane, healthy, and financially solid life! In the short term, we were forced to focus on something […]
What will be the new reality?
‘WHAT WILL BE THE NEW REALITY?’ In this Covid -19 environment we are sure we have all have talked about what will be the ‘new normal’ [over Zoom no doubt]. No one of us can predict or assume what the new reality will be but, for certain, there will be a new reality. For business […]
Looking forward after Covid19 – New strategy?
Looking Forward After Covid-19 (ASE NEWSLETTER MAY 2020) A New Business Strategy? Associated Senior Executives has a range of clientele from the sole entrepreneur to business owners and many with numerous employees. Although this material may be more for businesses with a number of employees, these same issues can be applied to big and small businesses in […]
‘SCARY TIMES’…
In the fall of 2001, just after 9/11, I attended a workshop with Dan Sullivan, founder of Strategic Coach, an exclusive program for entrepreneurs. We were still rattled by the recent events of the Twin Towers and fearful of our future. Some students there witnessed that day in New York City. Listening to their stories […]