Associated Senior
Executives of Canada

A volunteer organization devoted to helping independent businesses. Established 1963

About ASE

What We Do

Whether you are thinking about starting a business or just looking for ways to improve your existing business, here are some of the areas in which ASE can provide advice.

Running A Business

  • Market and competetive intelligence to check business viability
  • Do you have what it takes?
  • Incorporating
  • Buying an established business or starting a new business

Planning For Success

  • Defining the vision and business objectives
  • Preparing a business plan
  • Identifying sources of financing
  • Preparing operating plans and budgets
  • Establishing operation controls
  • Conflict resolution
  • Business turnaround
  • Balancing personal and business life

Marketing And Sales

  • Identifying the market for the product or service
  • Launching the product or service
  • Employing effective marketing techniques
  • Choosing the right sales staff
  • Customer service

Administration and controls

  • Establishing efficient communication and control systems
  • Setting up effective accounting procedures

Human Resources

  • Forming and keeping a winning team
  • Selecting and managing staff
  • Developing training programs
  • Establishing compensation plans
  • Staff retention by motivation and promotion through performance

Business Development

  • Analyzing the success of your existing business
  • Evaluating new business opportunities
  • Planning for a business expansion or an acquisition
  • Developing a succession plan



Who We Are

Associated Senior Executives - Our Associates (April 2015)

Claude Bagley

Claude Bagley CPA ICD.D

President and CEO Decoustics Limited.
Director: Speech and stuttering Institute
Advisory Board Chair: Maratec Environmental. 
Advisory Board Director: Crystal Fountains Inc. Advisory Board Director: First Base Group

John Faveri

John Faveri CGA:  President  Indal Consumer Products

Barbara N Gory

Barbara N Gory FCPA FCA

Founding partner Gory & Stavreff Chartered Accountants.

Past President : Etobicoke Philharmonic Orchestra.

Past President: Academy for Life long learning.

Doreen Levitz

Doreen Levitz

Graduate of McGill University in Fine Arts and English Further studies at Ryerson in Interior Design 1976-1996 Sole proprietor of Doreen Levitz Interiors 1996-2012 President and Chief Administrator of ‘Of Things Past’, a resale furniture operation now in 3 locations; employing 20+ employees Past member of WPO, Women Presidents Organization Nominated for the RBC Canadian Woman Entrepreneur Award 2008 Named one of the Profit 100 business magazine’s top female entrepreneur 2011.

George Hayhurst

George Hayhurst BA Economics (UWO) MBA (U of Toronto)

4 years of brand management/marketing with Warner Lambert Canada and Coca Cola Canada 44 years as a franchise owner of 6 different Canadian tire Stores, ending up with the largest store of all the CTC stores in Mississauga. This experience has given me insight into dealing with a large staff, 150 in last location and in with customers in the very fast paced ,changing and extremely competitive retail environment we have today in Canada.

Fletch Keating

Fletch Keating

University of Toronto Graduate with BASc in Industrial Engineering.
Harvard University Executive Marketing course
Canadian Securities Course graduate
Career in Information Technology beginning with IBM in the 1960's and
gaining Marketing and Executive Management positions in a variety of
Computer Services companies. A stint with AGF Management for 6 years as
Vice President of Operations.
Founded from scratch a Customer Service Company (Call Centre) in 1990 which
was successfully built to a staff topping at 100. The company was sold in
2005 and still operates as a subsidiary of a large US based Call Centre
operator. Joined ASE in 2008

Eric Kelday

Eric Kelday B.A , L.L.B

Law practice specializing in Civil Litigation.

Shishir Lakhani

Shishir Lakhani B.Sc. PQS  DTM

Graduated in UK Building Economics.
Entrepreneurial thinker.
Founder and President of a manufacturing company supplying to the construction Industry which he ran for 27 years.
Sold the business and retired at early age of 53. Now gives back.
Board Member Heart and Stroke Foundation Ontario   
Chapter Council President  Heart and Stroke Foundation  
Past Area Governor Toastmasters International 

Meirion Roberts

Meirion Roberts 

Expertise:  Domestic and predominantly international sales, marketing and general management, initially in consumer goods but mainly in the fields of cardiac, urological and mobility medical.

Experience: Sales and Marketing Management, General Management of subsidiaries in Europe and Canada; Vice-President of Marketing, Europe, Middle East and Africa for American corporation; Vice-President International of an American Corporation with responsibility for business outside of the United States through subsidiaries and distributors. Retired as principal shareholder and President, after a successful turn-around of formerly failing subsidiary of a Canadian manufacturing company with majority of sales overseas.

Peter Spelliscy

Peter Spelliscy Senior VP Suncor Energy


Al Vincze

Al Vincze

General Manager Tecic Resources – Battery Technology

Al Vincze has a business background primarily in energy storage products, and related manufacturing processes. In a General Manager capacity he managed a team of technical development professionals, a sales/marketing group, and a network of manufacturing subcontractors and joint venture partners. This team was successful in developing a new process technology for fabricating both automotive and industrial standby power batteries. This new technology was awarded a Canada Awards for Excellence- in Innovation. Al was a key contributor to five related patents, four of which have been commercialized. The new technology developed by his team enabled the fabrication of a lighter, lower cost, extended life battery. His team's marketing success saw the new technology sold to 55 companies in 30 countries worldwide, as it assumed a dominant market position. He relates well to an entrepreneurial business environment. 

Jim Wilson

Jim Wilson

Graduate of U of T Bachelors Honours Economics
Diverse business exp.....for 10 years.... President & CEO Can/USA transportation company after having helped build the company from a start-up stage...........initial  working experience involved activity in Industrial Relations....collective bargaining........COO of 2 large multi-office Canadian Law Firms with responsibility for all non-legal services, including Finance, IT., HR. & Office services include Leasing responsibilities.

Managing Director of large V.C., leveraged buy-out,  company reviewing acquisitions, sales and the means to add value to existing investments.